Key strengths
Trusted, auditable analytics with full formula and query traceabilityAI agent that builds reports and answers business questions from trusted dataSpreadsheet-based calculation layer easy to audit and collaborate onManaged Snowflake warehouse with automatic GTM data syncing (no data stack required)MCP support for external agent connectivitySlack and Notion/Coda embedding for live data distributionCRM writeback capabilityUnlimited seats on all plans
Paid only · from $24000 USD/mo
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- ARR & revenue metrics pipeline: Connect Stripe or Paddle (billing) alongside Salesforce or HubSpot (CRM) to build a single, auditable ARR waterfall with full query traceability — no bespoke dbt models required.
- Managed warehouse for lean data teams: Use Equals' managed Snowflake warehouse to consolidate GTM data without standing up your own data stack; sync from CRMs, billing, and product analytics on a 15-minute cadence (Enterprise).
- AI-powered revenue reporting: Let the AI agent generate pipeline coverage, churn analysis, or cohort reports on demand, grounded in verified data and accessible via API or MCP for integration into internal tooling or external agents.
- CRM writeback automation: Push calculated scores, segments, or enriched fields back to Salesforce, HubSpot, or Attio directly from the calculation layer (Business and Enterprise plans).
- Embedded live metrics: Surface authoritative KPIs into Slack channels or Notion/Coda pages via native embedding, replacing fragile screenshot workflows with live, source-linked data.