Hex is a collaborative analytics platform that unifies agentic data notebooks, an app-builder, and a semantic modeling layer into a single workspace. Its AI agent ("Magic") can autonomously write and execute SQL and Python, select the right endorsed semantic models, build multi-chart notebooks, and publish interactive data apps — all from a prompt. The platform supports direct warehouse connections, scheduled runs, version history, and a self-serve conversational interface that queries semantic models rather than raw tables, ensuring governance at scale.