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Equals

AI for the numbers that can't be wrong.

Paid·All audiences·API available
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Key strengths

Trusted, auditable analytics with full formula and query traceabilityAI agent that builds reports and answers business questions from trusted dataSpreadsheet-based calculation layer easy to audit and collaborate onManaged Snowflake warehouse with automatic GTM data syncing (no data stack required)MCP support for external agent connectivitySlack and Notion/Coda embedding for live data distributionCRM writeback capabilityUnlimited seats on all plans
Paid only · from $24000 USD/mo
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Connectivity & Sync Equals connects to 26+ sources across CRMs (Salesforce, HubSpot, Attio), billing (Stripe, Paddle, Sequence), product analytics (Google Analytics, Mixpanel, PostHog, Segment), ERP/accounting (NetSuite, QuickBooks, Xero), data warehouses (Snowflake, BigQuery, Redshift, Clickhouse, Dremio), databases (MySQL, Postgres, SQL Server), and support/collaboration tools (Intercom, Zendesk, Slack, Notion, Coda). Sync cadence varies by plan: 6-hour (Essential), 1-hour (Business), 15-minute (Enterprise).

Data Layer The calculation layer is spreadsheet-based with full formula and query traceability. A managed Snowflake warehouse is available as an alternative to bringing your own warehouse — no existing data stack required.

AI & Agents The built-in AI agent generates reports and answers business questions grounded exclusively in the platform's trusted data. MCP support allows external AI agents to connect to Equals data programmatically via the API.

Writeback CRM writeback is available on Business ($36k/yr) and Enterprise ($60k/yr) plans.

Auth & Access SSO is available on the Enterprise plan. All plans include unlimited seats.

Plans & Pricing

PlanPriceConnectorsSyncAI Spend Included
Essential$24,000/yr36 hr$250/mo
Business$36,000/yr5 or Warehouse1 hr$500/mo
Enterprise$60,000/yrUnlimited or Warehouse15 min$1,000/mo