Improvado
Free tierYour Marketing Runs Itself. The AI Agent That Connects, Analyzes, Creates & Optimizes.
Free tier available·All audiences·API available
Key strengths
1,000+ pre-built data source connectorsAI Agent for natural-language marketing analyticsMCP + OpenAPI surface for AI agent integration (Claude, Codex, ChatGPT)Marketing data governance and compliance (SOC 2, GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, FedRAMP)Unified data model across channels (46K+ metrics)Role-based access, full audit trail, SSO & SAML
Free tier + paid plans · from $100 USD/mo
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Improvado — Technical Overview
Improvado is a marketing data platform exposing an AI Agent, MCP (Marketing Control Plane), and OpenAPI surface that lets developers and data engineers embed marketing analytics directly into their own toolchains and AI workflows.
Core architecture highlights:
- 1,000+ pre-built connectors ingest data from paid media, retail media, CRM, e-commerce, and analytics sources into a unified data model spanning 46,000+ normalized metrics.
- MCP + OpenAPI layer enables native integration with AI agents such as Claude, Codex, and ChatGPT — allowing external agents to query, analyze, and act on marketing data programmatically.
- API availability supports custom pipelines, data exports, and embedding Improvado capabilities into internal platforms.
- Data warehouse compatibility — syncs to BigQuery and connects to BI/reporting tools such as Looker.
- Compliance certifications: SOC 2, GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, and FedRAMP — suitable for regulated and enterprise environments.
- Access controls: Role-based access control (RBAC), full audit trail, SSO & SAML support.
Plan-level throughput (MCP actions/week):
| Tier | Rows/yr | MCP Actions/wk | AI Actions/day | Workspaces |
|---|---|---|---|---|
| Free | Limited | 50 | Limited | 1 |
| MCP Only ($100/mo) | 2M | 300 | — | 1 |
| Advanced (custom) | 600M | 4,000 | 200 | Up to 50 |
| Enterprise (custom) | 1B | 12,000 | 600 | Unlimited |