Improvado
Your Marketing Runs Itself. The AI Agent That Connects, Analyzes, Creates & Optimizes.
Key strengths
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Recent changes
- Pricing model: freemium → paid only
- Free tier: removed
- Plans updated: MCP Only at $100/mo; Starter from $20,000/yr; Growth from $50,000/yr; Enterprise (custom, chat with sales). Add-ons: Advanced Intelligence from $20,000/yr, Creative Analytics from $4,000/yr.
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Improvado — Technical Overview
Improvado is a paid, enterprise-grade marketing data platform that exposes a unified data model spanning 46,000+ metrics across 1,400+ pre-built connectors. It provides an AI agent layer that accepts natural-language queries against aggregated marketing data, and supports Model Context Protocol (MCP) integration so external AI agents (e.g., Claude, ChatGPT, Cursor) can programmatically query marketing data in real time.
Core architecture highlights:
- ETL/ELT pipeline — ingests data from ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), CRMs (Salesforce, HubSpot), e-commerce (Shopify, Stripe), and warehouses (Snowflake, Google BigQuery, Databricks, Amazon Redshift)
- Unified marketing data model — normalizes cross-channel data into a consistent 46K+ metric schema, enabling apples-to-apples reporting
- API available — programmatic access to pipelines, metrics, and governance controls
- MCP integration — exposes marketing data context to AI agent frameworks via the Model Context Protocol
- Data governance — campaign error detection, full audit trail, and role-based access control (RBAC)
- Security & compliance — SOC 2 Type II certified, GDPR and CCPA compliant, SSO/SAML supported
- BI connectors — push normalized data downstream to Looker Studio, Tableau, or Power BI; Slack for alerting
Pricing (developer/technical entry point): MCP Only plan starts at $100/mo. Full platform tiers begin at $20,000/yr (Starter).