Drift
Convert website visitors into pipeline with AI-powered chat agents
Enterprise·All audiences·Powered by Salesloft·API available
Key strengths
AI chat agents that qualify and engage website visitors in real timeVisitor deanonymization with account-level intent scoringFastlane routing that bypasses forms for high-value buyersDeep integration with the Salesloft revenue orchestration platformROI reporting that ties chat conversations directly to pipeline and revenue
Enterprise pricing
Atlanta, USA
Founded 2015
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- Intent-based playbook triggering: Fire specific chat playbooks when a visitor matches defined ICP criteria (industry, company size, CRM stage) using account data pulled from integrated systems.
- Fastlane lead routing: Automatically bypass lead forms for accounts already in your CRM/MAP as high-priority, routing them to available reps via real-time availability APIs.
- CRM record enrichment: Sync Drift conversation data, meeting bookings, and engagement scores back to Salesforce or HubSpot contact/account records via native connectors.
- Salesloft Rhythm workflow injection: Push qualified chat events as prioritized seller tasks into the Rhythm workflow engine, complete with buyer context and recommended next actions.
- Custom analytics pipelines: Extract conversation, conversion, and pipeline attribution data from Drift's REST API to feed custom dashboards or revenue analytics platforms.
- A/B testing chat playbooks: Run experiments on different conversation flows and measure impact on qualification rates, meeting bookings, and pipeline contribution using built-in ROI reporting.