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Drift

Convert website visitors into pipeline with AI-powered chat agents

Enterprise·All audiences·Powered by Salesloft·API available

Key strengths

AI chat agents for real-time buyer engagementLead qualification and routingPersonalization using CRM data and web activityIntegration with Salesloft Rhythm workflowBuyer signal capture and pipeline acceleration
Enterprise pricing
Atlanta, USA
Founded 2015

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Technical Documentation & Integration

Integrations

  • CRM: Drift connects with CRM platforms to pull contact and account data, enabling personalized chat experiences based on a visitor's existing relationship with your organization.
  • Salesloft: Native integration with Salesloft, including support for the Salesloft Rhythm workflow, allowing buyer signals captured by Drift to flow directly into sales rep task prioritization and follow-up sequences.

Core Capabilities

CapabilityDescription
AI Chat AgentsAutonomous agents that engage, qualify, and route website visitors in real time
Lead Qualification & RoutingConfigurable logic to score and direct leads to appropriate reps or workflows
CRM-Based PersonalizationChat experiences tailored using CRM data and live web activity
Buyer Signal CaptureDetection and logging of intent signals for pipeline acceleration
Salesloft Rhythm IntegrationBi-directional workflow connectivity for rep action orchestration

Developers and revenue operations teams should refer to Drift's integration documentation for authentication, webhook, and data mapping specifics when configuring CRM and Salesloft connections.

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