Drift
Convert website visitors into pipeline with AI-powered chat agents
Enterprise·All audiences·Powered by Salesloft·API available
Key strengths
AI chat agents for real-time buyer engagementLead qualification and routingPersonalization using CRM data and web activityIntegration with Salesloft Rhythm workflowBuyer signal capture and pipeline acceleration
Enterprise pricing
Atlanta, USA
Founded 2015
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Drift – Technical Overview
Drift is a conversational AI platform built for B2B sales and revenue teams, designed to capture buyer signals and accelerate pipeline through real-time engagement. Key architectural capabilities include:
- AI chat agents that engage website visitors autonomously, handling qualification logic and routing in real time
- CRM data integration enabling personalization of chat experiences based on existing contact and account records
- Web activity signals surfaced and acted upon to trigger contextually relevant conversations
- Salesloft integration, including native connectivity with the Salesloft Rhythm workflow for seamless handoff and follow-up orchestration
- Lead qualification and routing engine that directs qualified buyers to the appropriate sales rep or workflow based on configurable criteria
Drift sits at the intersection of inbound web traffic and outbound sales workflows, acting as a real-time conversion layer between anonymous visitor activity and pipeline creation.
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