Pictory

Free tier

Turn text, scripts, blogs, and ideas into professional videos in minutes with AI

Paid·All audiences·API available

Key strengths

Multi-format input support (text, URL, PPT, audio, image, script)AI avatars and realistic AI voiceover narrationAutomatic captions, highlights, and clip extractionBrand kit support with custom fonts, colors, and logosDedicated Video API for programmatic video generation

Paid only · from $25 USD/mo

Bellevue, United States

Founded 2019

Facts verified against pictory.ai on Oct 12, 2026

Recent changes

Oct 12, 2026Pricing model: freemium → paid only

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Pictory provides a developer API for programmatic video creation and management. Workflow automation is supported via certified integrations with Make and Zapier, enabling event-driven video generation pipelines without custom backend code. A Chrome extension allows URL-to-video conversion directly from the browser. Voice synthesis is powered by ElevenLabs, covering 29 languages, with voice cloning available. Stock asset libraries (Getty Images, Storyblocks) are accessible within the platform. Plans are tiered — Starter ($25/mo annually), Professional ($35/mo annually), and Team ($119/mo annually) — each differing in AI credits, storage, brand kit slots, and seat count. An AI Studio module supports custom image and video asset generation.

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