Pictory Technical Setup & API Overview

Video API

Pictory offers a dedicated Video API that allows developers to programmatically create, customize, and render videos from structured inputs. API pricing is listed separately under the Enterprise & API section of the site.

# Example: Trigger a video render via Pictory API (conceptual)
POST https://api.pictory.ai/pictoryapis/v1/video/storyboard
Authorization: Bearer <YOUR_API_TOKEN>
Content-Type: application/json

{
  "videoName": "My AI Video",
  "videoDescription": "Product explainer",
  "language": "en",
  "scenes": [
    {
      "text": "Welcome to our product demo.",
      "voiceOver": true,
      "splitTextOnNewLine": true
    }
  ]
}

Key Platform Capabilities for Developers

Multi-format ingestion: Accepts plain text, HTML URLs, audio files, PPT uploads, and image sets as video source material.
AI Studio: Text-to-image and text-to-video generation for custom scene assets, callable within the editor workflow.
Subtitle & Caption Engine: Auto-generates and syncs captions; supports translation into multiple languages for multilingual video output.
Brand Kit API: Programmatically apply brand fonts, colors, and logos across all rendered video scenes.
Team Collaboration: Role-based access and shared asset libraries for agency and enterprise team environments.
Integrations: Connects with third-party tools and platforms; specific integration list available in the Pictory Integrations section.