Pictory

Free tier

Turn text, scripts, blogs, and ideas into professional videos in minutes with AI

Paid·All audiences·API available

Key strengths

Multi-format input support (text, URL, PPT, audio, image, script)AI avatars and realistic AI voiceover narrationAutomatic captions, highlights, and clip extractionBrand kit support with custom fonts, colors, and logosDedicated Video API for programmatic video generation

Paid only · from $25 USD/mo

Bellevue, United States

Founded 2019

Facts verified against pictory.ai on Oct 12, 2026

Recent changes

Oct 12, 2026Pricing model: freemium → paid only

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Pictory is a paid AI video-generation platform with a free trial, starting at $25/mo (billed annually). It exposes a developer API and integrates natively with Make and Zapier for workflow automation. Core capabilities include programmatic conversion of text, scripts, URLs, images, PPT files, and audio into video. The platform supports AI avatars, voice cloning, and ElevenLabs AI voices across 29 languages. Stock footage is sourced from Getty Images and Storyblocks. An AI Studio module enables custom image and video generation. Brand kits allow consistent, templated output at scale across team and enterprise plans.

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