Improvado
Your Marketing Runs Itself. The AI Agent That Connects, Analyzes, Creates & Optimizes.
Key strengths
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Recent changes
- Pricing model: freemium → paid only
- Free tier: removed
- Plans updated: MCP Only at $100/mo; Starter from $20,000/yr; Growth from $50,000/yr; Enterprise (custom, chat with sales). Add-ons: Advanced Intelligence from $20,000/yr, Creative Analytics from $4,000/yr.
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Improvado — Technical Use Cases
1. AI Agent–Powered Marketing Data Queries (MCP)
Connect Improvado to Claude, ChatGPT, or Cursor via the Model Context Protocol (MCP). AI agents can query the unified 46K+ metric data model in real time, enabling natural-language interfaces over live cross-channel marketing data — without custom ETL or prompt engineering around raw API responses.
2. Centralized Marketing Data Warehouse Ingestion
Use Improvado's 1,400+ connectors to stream normalized marketing data into Snowflake, Google BigQuery, Databricks, or Amazon Redshift. The unified data model eliminates per-source schema mapping, reducing pipeline maintenance overhead significantly.
3. Cross-Channel Attribution & Reporting Pipelines
Aggregate spend, conversion, and revenue data from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Salesforce, HubSpot, Shopify, and Stripe into a single normalized schema. Push downstream to Tableau, Power BI, or Looker Studio for consistent cross-channel attribution reporting.
4. Marketing Data Governance & Anomaly Detection
Leverage Improvado's campaign error detection and full audit trail to enforce data quality SLAs. RBAC ensures analysts and stakeholders access only authorized data sets, while SSO/SAML integrates with existing identity providers.
5. Programmatic API Access for Custom Workflows
Use the Improvado API to trigger pipeline refreshes, pull normalized metrics, or integrate marketing performance data into internal tools, alerting systems (Slack), or custom dashboards outside the native BI connectors.