Key strengths
AI website builder (30-second launch)All-in-one platform replacing multiple subscriptionsBuilt-in CRMSEO & GEO optimization (Google and ChatGPT visibility)Online bookingsAI image generationAI blog writer agentReview managementTrusted by 3 million businesses
Free tier + paid plans
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Durable — Technical Overview
Durable is a freemium, cloud-hosted (non-self-hostable) AI business platform designed to consolidate the typical small-business SaaS stack into a single product. Core capabilities include:
- AI website builder — generates a business website in ~30 seconds
- Built-in CRM — contact and lead management without a third-party integration
- SEO & GEO optimization — targets visibility on both Google and AI-powered search surfaces (e.g., ChatGPT)
- AI image generation and an AI blog writer agent for automated content production
- Online bookings engine with calendar sync integration
- Review management tooling
Integrations: Google Business Profile, Cloudflare, Calendar sync
Hosting: Fully managed SaaS; no self-hosting option available.
Pricing tiers:
| Plan | Monthly | Yearly (per month) |
|---|---|---|
| Free | $0 | $0 |
| Launch | $25 | $22 |
| Grow | $49 | $41 |
Yearly billing saves 15%. Durable reports 3 million businesses on the platform.