Apollo.io vs Clay

Side-by-side comparison of Apollo.io and Clay: pricing, features, API access, and community ratings.

AI comparison summary

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	Apollo.io The AI sales platform for smarter, faster revenue growth Visit	Clay AI-powered lead enrichment and outreach — auto-research prospects from 100+ data sources. Visit
Category	Chat assistants	Marketing & sales
Pricing	Freemium	Freemium
Starting price		USD 149/mo
Free tier
Audience	All audiences	All audiences
API available
Open source
Self-hostable
Model provider		OpenAI / Anthropic
Founded	2015	2021
Headquarters	San Francisco, USA	San Francisco, US
Key strengths	·230M+ verified B2B contacts and 30M+ companies in its database ·Unified platform replacing data provider, outreach, dialer, enrichment, and CRM ·AI-powered multichannel outreach with built-in email deliverability guardrails ·Advanced lead targeting with granular filtering and buyer intent signals	·100+ data sources ·AI enrichment ·personalized outreach at scale ·waterfall enrichment